AdWords Consultant & Google Ads Expert
If you're searching for an AdWords consultant, you're in the right place — though you may also see it called Google Ads today. Google rebranded AdWords to Google Ads in 2018, but the platform, the expertise required, and the problems most advertisers face haven't changed. I'm Kristina Cutura, an independent Google Ads consultant based in San Francisco with over 20 years of paid search experience — including time at Google itself, where I was part of the company's first-ever optimization team.
Hiring an AdWords expert is the optimal option for Google AdWords marketing services, especially if you don’t have internal resources to learn the complex AdWords systems and PPC best practices. As an expert AdWords consultant, I interact with businesses that spend considerably more than necessary on AdWords. With the right account set-up and optimization strategies, you could be getting better quality traffic and more leads or sales.
Most businesses I work with are spending more than they need to on Google Ads because the platform has gotten more complex and campaigns that were set up months or years ago haven't kept pace with how Google's algorithm has evolved. I find where the budget is leaking, fix the targeting and bidding strategy, and rebuild campaigns around what actually converts.
What an AdWords / Google Ads Consultant Can Do for Your Account:
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Get on the 1st page of Google for any number of keywords
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Reduce wasted spend — identify search terms, keywords, and match types that are burning budget without generating leads.
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Fix Quality Score problems — low Quality Scores inflate your cost-per-click; improving them means paying less for the same traffic
Align bidding strategy with your goals — Smart Bidding, tROAS, tCPA — the right strategy depends on your account's conversion history and business model
Boost your click through rates.
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Write ad copy that converts — not just clicks, but qualified prospects who are ready to take action
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Build campaigns from scratch — if you're starting fresh, avoid the costly trial-and-error most advertisers go through in the first 6 months
As your Google AdWords consultant, I will help you increase your profits and make your website presence more prominent. I work with a select number of accounts at a time. There are no long-term contracts, no account managers you'll never meet. If you want a second set of eyes on what's happening in your account, or you're ready to hand it off entirely, let's talk.