AdWords Consultant & Google Ads Expert
If you're searching for an AdWords consultant, you're in the right place. Google rebranded AdWords to Google Ads back in 2018, and the platform has evolved a lot since then. This practice draws on 20+ years of paid search experience, including time spent inside Google on the team that built the company's original account optimization process.
The businesses I work with tend to have campaigns that were built a few years ago and haven't changed much since. The platform has. Google has overhauled bidding, targeting, and match type behavior significantly, and accounts that aren't actively maintained fall behind quickly. Budget leaks into search terms that don't convert. Bidding strategies stay on defaults that no longer make sense. Conversion tracking hasn't been touched since the campaigns launched.
I go through the account, find where the spend is going, and rebuild the parts that aren't working. That usually means fixing campaign structure, updating bidding strategy, and getting tracking to a place where you can actually trust the data.
I take on a small number of accounts at a time, month to month, no long-term contract. If you're spending $3,000 or more per month on Google Ads and want someone to take a look, book a free 30-minute consultation.
When You Should Hire a Google Ads Consultant
Most of the businesses I work with come to me in one of three situations:
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Campaigns that were set up a few years ago and haven't been actively maintained. CPCs are rising, leads are flat or declining, and no one has done a structural review in a long time. The fix usually comes down to campaign structure, bidding strategy, and conversion tracking.
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Businesses spending $3K to $50K a month with an agency where the work is being handled by a junior account manager. The senior person who sold the contract is not the person running the account day to day.
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You have an in‑house marketer who handles Google Ads as part of a broader marketing role. Performance Max, Smart Bidding, and the way audience signals work now require a level of platform depth that's hard to maintain when ads are one of many responsibilities.
What an AdWords / Google Ads Consultant Can Do for Your Account:
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Finding where budget is leaking is usually the first step. Most accounts I audit have 15 to 20 percent of spend going to search terms that aren't converting. That comes from outdated match types, neglected search term reports, and keywords that were never a good fit to begin with.
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Quality Score is another common issue. Low scores inflate CPCs by 30 to 300 percent. Tightening ad group structure and rewriting copy around specific intent takes time but tends to pay for itself within 30 to 60 days.
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Bidding strategy selection matters more than most advertisers realize. Target ROAS, target CPA, Maximize Conversions, and manual bidding each perform differently depending on conversion volume, margin, and seasonality. The wrong strategy burns budget quietly. Selecting the right one requires looking at the actual account data, not defaulting to whatever Google recommends.
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Conversion tracking is foundational to everything else. Double counting, missing offline conversions, and misattributed leads are common. When the tracking is unreliable, every bidding decision is based on bad data.
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Ad copy works best when it filters for intent. The goal is qualified clicks, not just clicks. Headlines and descriptions that reflect what the searcher actually needs reduce wasted spend and improve conversion rate after the click.
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For accounts starting from scratch, getting the structure right from the beginning avoids a significant amount of wasted spend in the first several months. This also applies to in-house teams that need strategic input without full outsourcing.
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Advising an in-house team that needs strategic direction without full outsourcing
Why an Independent Consultant Beats a Google Ads Agency
Agencies work well at high spend levels where the account volume justifies a dedicated team. For everyone else, here's the trade you make when you sign with one:
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The common pattern is that the senior strategist is involved in the sales process and less involved in ongoing management. Account work is handled by a junior manager who may be rotating across multiple clients. When that person moves to another account, there's a learning curve on yours.
Agency contracts are typically 6 to 12 months, which makes it difficult to leave if performance doesn't improve. Setup fees are often forfeited if you exit early.
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Reports are dressed up. The numbers that look great in a quarterly review (impressions, clicks, CTR) often hide the metric that matters (cost per qualified lead, return on ad spend, lifetime value per channel).
Working with an independent consultant means the person who reviewed the account is the person managing it. Engagements are month to month. You own the account and all the data.
