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One of the biggest time drains in managing Google Ads is the weekly check-in. Pull the data, scan for problems, compare to last week, check if budgets are pacing right, look for disapproved ads, flag wasteful search terms. It is the same routine every week, and it is easy to miss something. So I built a script to do it for me. I wrote it with Claude, and I want to share it here because it is useful and I think more Google Ads business owners should have something like this ru

If you've been running Google Ads, you've probably noticed something new at the top of search results: AI Overviews. These are the AI-generated summaries Google has been showing before the traditional search results. While initially ad-free, ads are increasingly starting to appear inside, above, or below AI overviews as well as within AI mode answers, like in the image below. While this is a new and quickly evolving space, there are already few things you can do to get your a

One of the most common mistakes advertisers make — and it's an easy one to fall into. You tweak a bid strategy, swap out an ad, adjust a target CPA, and then you sit there hitting refresh on your dashboard two days later wondering why nothing looks different. Or worse, you panic because the numbers look worse and you immediately undo everything. The truth is, Google Ads needs time. The algorithm needs time. If you' re judging a change before it has had a chance to play out, y

When it comes to driving real results from your online advertising, having a skilled PPC campaign expert on your side is a game changer. I’ve seen firsthand how the right specialist can transform a mediocre campaign into a powerhouse of leads and sales. But what exactly makes someone stand out in this competitive field? Let me walk you through the essential qualities that define a top-tier PPC professional. What Makes a Great Google Ads Expert? A great PPC expert is more than

See how an e-commerce brand improved Google Ads performance with a 65% lift in revenue.

If you are running Google Ads, you are likely focused on finding the right keywords to target. But successful PPC management is just as much about what you don't  target. Negative keywords are the filter for your campaigns. They allow you to eliminate irrelevant impressions and improve the quality of your traffic. For example, adding "cheap" as a negative keyword allows luxury retailers to avoid clicks from those unable to afford their products.By preventing your ads from s

For B2B companies with smaller budgets, Google Ads is a different beast than it is for e-commerce or local services. The goal isn’t a low-cost impulse purchase, but high-value contracts that can reach into the tens of thousands of dollars. Because sales cycles are longer and lead values are higher, a standard account structure will likely result in wasted budget on unqualified clicks. Based on years of running successful B2B campaigns, here is a blueprint for setting up a suc

If you’ve been on a call with me recently, you know that the Google Ads landscape is shifting faster than ever. We aren't just tweaking bids anymore; we are training algorithms. In my recent audits for clients ranging from industrial B2B manufacturers to e-commerce retailers, I’m seeing a clear divide. The businesses that are feeding Google’s AI with high-quality, first-party data are winning. Those relying on default settings are seeing their budgets eaten up by spam leads a

Boost Campaign Performance Pay-per-click (PPC) advertising is a powerful tool to drive targeted traffic and increase sales. But success doesn’t come from just launching ads and hoping for the best. You need a clear strategy that maximizes your budget and delivers measurable results. I’ve worked with many businesses across the US and Canada, helping them optimize Google and Microsoft Ads campaigns to achieve real growth. Today, I’m sharing the top PPC strategies that will help

Pay-per-click (PPC) advertising can be one of the fastest ways to drive traffic, leads, and sales. However, for beginners and busy business owners managing campaigns on their own, it’s easy to waste budget if things aren’t set up or managed correctly. Based on hundreds of audits and proposals I've worked on over the years, here are the most common mistakes businesses make in their PPC campaigns and how to avoid them. Common PPC Mistakes and How to Avoid Them 1. Flying Blind: