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Google is phasing out Feed Only campaigns and adding AI-generated assets you can't remove. Here's why I'm bringing Standard Shopping back — and how to structure Shopping Low, Shopping High, and PMax to stay ahead of the change.

As OpenAI continues expanding its advertising platform, many marketers are wondering: Are ChatGPT Ads worth testing? Over the past several months, we've been running ChatGPT Ads across multiple client accounts spanning e-commerce, hospitality, entertainment, home goods, and professional services. While the platform is still evolving, our testing has revealed both opportunities and limitations that advertisers should be aware of. Campaign Setup Is Simple Setting up a ChatGPT A

Not every Google Ads recommendation is worth following. As a former Google Ads team member and Google Ads consultant with over 20 years of experience, I explain which recommendations to prioritize based on your business goals—not just Google's.

As Google continues to evolve AI-driven tools in Google Ads, a new “Apply Theme to Asset Group” feature has popped up in advertiser Performance Max accounts. The feature allows you to copy an existing asset group to quickly create seasonal, holiday, or stylistic variations of existing ads. In this blog, we explain how the new feature works and show you how to try it out. What Is the Benefit of Using Asset Group Themes? The new asset group theming feature allows you to quickly

Most advertisers don't realize Google Search Partners is running in their account and draining budget. Here's the one report that tells you if it's worth keeping.

As Google pushes further into AI-driven search, AI Max is one of its newer AI-driven features available to advertisers. As it pops up in your account as an option, you may wonder: is AI Max worth a try? As Google Ads consultants, we’ve been testing AI Max since its introduction and are seeing improvements in performance compared to last year when Google first introduced it. It is becoming increasingly useful as Google expands ads in AI Overviews as it can help your campaigns

Use this free ROAS calculator to find out what ROAS you actually need to be profitable. Stop guessing and start with numbers specific to your business.

Standard Shopping or Performance Max? An ex-Google consultant breaks down when each one wins, when to switch, and how to run both without overlap.

Performance Max vs Search campaigns: a google ads consultant explains where each wins, where it loses, and how to combine them for better results.

Setting up a ChatGPT ads campaign represents a major shift for medium-sized ecommerce and lead-gen businesses; instead of traditional keyword bidding, you provide "context hints" to guide the AI toward relevant user discussions. From account verification to crafting visual creatives for the chat flow, we are excited to help you navigate this setup process and integrate AI-native discovery into your PPC Management and Optimization strategy.

We are excited to announce our rebrand to Online Ads Cafe, a name that represents our expansion beyond traditional Google Ads management into a broader, future-focused digital advertising agency. We are thrilled to announce our agency’s rebrand as Online Ads Cafe. This move reflects our evolution from a solo consultancy to a growing agency built for the rapidly changing advertising landscape. With the original business focused on Google Ads strategy and performance marketing

OpenAI just opened ChatGPT ads to all businesses. We break down how the platform works, what makes it different from Google and Meta, and how to get started.

Five signs it's time to hire a Google Ads expert — and two cases where you shouldn't yet. Honest advice from an ex-Google consultant. No contracts.

Seasonal Google Ads optimization goes beyond holiday sales. Here's a practical framework for adjusting budgets, refreshing copy, and timing changes so your campaigns peak when your customers do.

A lot of local service businesses have been running call ads for years without thinking much about them. They work, so you leave them alone. The problem is that Google stopped allowing new call ads in February 2026, and the ones still running will go dark in February 2027. I see this kind of thing catch people off guard all the time. As a Google Ads expert, half the job is making sure a platform change does not quietly take out a piece of your lead pipeline before you notice.

Are your PMax ads showing on irrelevant sites like games and apps? Learn how to identify wasted spend and improve your campaign performance.

Why Microsoft Ads Outperformed Google on CPC (And Nearly Matched ROAS)

This free calculator helps you understand what kind of results you can expect from your Google Ads campaigns.

Most businesses set up their Google Ads campaigns and never look at what people actually searched. That one habit is costing you money in increasingly competitive and expensive auctions. Here is the truth about Google Ads that nobody tells you when you first start: Google will show your ads for searches that have nothing to do with your business. And unless you check your search term report, you will never even know it is happening. You bid on a keyword. Google decides what

Streamline Your Weekly Check-Ins Managing Google Ads can be time-consuming. The weekly check-in often feels like a chore. However, with the right tools, you can simplify this process. This script is designed to Boost Your Google Ads Efficiency with This Scriptautomate the tedious tasks associated with Google Ads management. What the Google Ads Script Does This Google Ads Script runs directly inside your Google Ads account. It pulls the last 7 days of data and emails you a ful