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As AI transforms the industry, creating both pressure and opportunity, we’re being increasingly asked by clients and other practitioners: Has AI improved your campaigns and performance, or has it created more work? What's changed? We’ve been using AI for about two years across client accounts for a range of tasks, from reporting, to research, and ad creative. AI has also become increasingly embedded within Google Ads itself, through automated bidding, Performance Max, automat

Three months ago, we began testing ChatGPT Ads with a number of clients. Since then, the platform has evolved rapidly, with new campaign building tools, metrics, bidding options, and conversion-focused features. We've rebuilt campaigns multiple times as new features have been released and are seeing conversions. If you've read our previous articles on how to set up ChatGPT Ads and our initial impressions of the platform, this is the next update in our series, with new insigh

Google's Optimization Score measures compliance with Google's recommendations, not your actual results. Here's which metrics actually predict campaign success and how to stop chasing a misleading number.

Google is shaking up Smart Bidding on August 17. If you haven't adjusted your campaign strategies yet, your ad performance could be at risk. Here is exactly what is changing and the step-by-step actions you need to take right now to protect your ROI.

When a Google Ads account is well optimized and has reached consistent profitability, some assume the hard work is over. A common question we hear at this stage: "My account is set up. Campaigns are profitable and there's not much left to optimize. Why should I still pay a monthly management fee to a Google ad agency?" It's a fair question, and one that a good account manager needs to be able to answer. In this blog, we walk you through what is happening in a well-optimized

Google is phasing out Feed Only campaigns and adding AI-generated assets you can't remove. Here's why I'm bringing Standard Shopping back — and how to structure Shopping Low, Shopping High, and PMax to stay ahead of the change.

As OpenAI continues expanding its advertising platform, many marketers are wondering: Are ChatGPT Ads worth testing? Over the past several months, we've been running ChatGPT Ads across multiple client accounts spanning e-commerce, hospitality, entertainment, home goods, and professional services. While the platform is still evolving, our testing has revealed both opportunities and limitations that advertisers should be aware of. Campaign Setup Is Simple Setting up a ChatGPT A

Not every Google Ads recommendation is worth following. As a former Google Ads team member and Google Ads consultant with over 20 years of experience, I explain which recommendations to prioritize based on your business goals—not just Google's.

As Google continues to evolve AI-driven tools in Google Ads, a new “Apply Theme to Asset Group” feature has popped up in advertiser Performance Max accounts. The feature allows you to copy an existing asset group to quickly create seasonal, holiday, or stylistic variations of existing ads. In this blog, we explain how the new feature works and show you how to try it out. What Is the Benefit of Using Asset Group Themes? The new asset group theming feature allows you to quickly

Most advertisers don't realize Google Search Partners is running in their account and draining budget. Here's the one report that tells you if it's worth keeping.

As Google pushes further into AI-driven search, AI Max is one of its newer AI-driven features available to advertisers. As it pops up in your account as an option, you may wonder: is AI Max worth a try? As Google Ads consultants, we’ve been testing AI Max since its introduction and are seeing improvements in performance compared to last year when Google first introduced it. It is becoming increasingly useful as Google expands ads in AI Overviews as it can help your campaigns

Use this free ROAS calculator to find out what ROAS you actually need to be profitable. Stop guessing and start with numbers specific to your business.

Standard Shopping or Performance Max? An ex-Google consultant breaks down when each one wins, when to switch, and how to run both without overlap.

Performance Max vs Search campaigns: a google ads consultant explains where each wins, where it loses, and how to combine them for better results.

Setting up a ChatGPT ads campaign represents a major shift for medium-sized ecommerce and lead-gen businesses; instead of traditional keyword bidding, you provide "context hints" to guide the AI toward relevant user discussions. From account verification to crafting visual creatives for the chat flow, we are excited to help you navigate this setup process and integrate AI-native discovery into your PPC Management and Optimization strategy.

We are excited to announce our rebrand to Online Ads Cafe, a name that represents our expansion beyond traditional Google Ads management into a broader, future-focused digital advertising agency. We are thrilled to announce our agency’s rebrand as Online Ads Cafe. This move reflects our evolution from a solo consultancy to a growing agency built for the rapidly changing advertising landscape. With the original business focused on Google Ads strategy and performance marketing

OpenAI just opened ChatGPT ads to all businesses. We break down how the platform works, what makes it different from Google and Meta, and how to get started.

Five signs it's time to hire a Google Ads expert — and two cases where you shouldn't yet. Honest advice from an ex-Google consultant. No contracts.

Seasonal Google Ads optimization goes beyond holiday sales. Here's a practical framework for adjusting budgets, refreshing copy, and timing changes so your campaigns peak when your customers do.

A lot of local service businesses have been running call ads for years without thinking much about them. They work, so you leave them alone. The problem is that Google stopped allowing new call ads in February 2026, and the ones still running will go dark in February 2027. I see this kind of thing catch people off guard all the time. As a Google Ads expert, half the job is making sure a platform change does not quietly take out a piece of your lead pipeline before you notice.