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Standard Shopping vs Performance Max: How to Decide What to Run
Standard Shopping or Performance Max? An ex-Google consultant breaks down when each one wins, when to switch, and how to run both without overlap.
Kristina Cutura
21 hours ago7 min read


Performance Max vs Search Campaigns: How to Decide What to Run
Performance Max vs Search campaigns: a google ads consultant explains where each wins, where it loses, and how to combine them for better results.
Kristina Cutura
7 days ago5 min read


A Guide to Setting Up Your First ChatGPT Ads Campaign
Setting up a ChatGPT ads campaign represents a major shift for medium-sized ecommerce and lead-gen businesses; instead of traditional keyword bidding, you provide "context hints" to guide the AI toward relevant user discussions. From account verification to crafting visual creatives for the chat flow, we are excited to help you navigate this setup process and integrate AI-native discovery into your PPC Management and Optimization strategy.
Kristina Cutura
May 82 min read


We Have Rebranded as Online Ads Cafe
We are excited to announce our rebrand to Online Ads Cafe, a name that represents our expansion beyond traditional Google Ads management into a broader, future-focused digital advertising agency. We are thrilled to announce our agency’s rebrand as Online Ads Cafe. This move reflects our evolution from a solo consultancy to a growing agency built for the rapidly changing advertising landscape. With the original business focused on Google Ads strategy and performance marketing
Kristina Cutura
May 72 min read
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