Hire a Google Ads Professional Who Helped Build Google Ads
Your Certified Google Ads Partner for Strategic Online Marketing
Looking for a Google Ads professional who understands more than how to set up a campaign? I bring more than 20 years of Google Ads experience, including experience as a founding member of Google's original Ads optimization team. I learned Google Ads from the inside, helping shape the optimization practices that advertisers use to improve campaign performance.
Today, I use that experience to help businesses make smarter decisions about Google Ads, from campaign strategy and account structure to bidding, targeting, conversion tracking and ongoing optimization.
✅ 20+ Years of Experience 🏆 Certified Google Partner 💼 Worked at Google 📈 Long-Term Client Roster 📖 AdWords Author
What Does a Google Ads Professional Do?
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Google Ads Strategy: A strong Google Ads account starts with the right strategy. I look at your business goals, customers, competition and existing account data to determine where Google Ads can create the most value.
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Campaign Structure & Setup: Campaign structure affects how Google Ads interprets and serves your campaigns. I build and restructure accounts with the right balance of control, data and flexibility for your business.
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Keyword & Search Term Analysis: Keywords are only part of the equation. I analyze search terms, match types and query patterns to understand what people are actually searching for and identify opportunities for improvement.
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Bidding & Budget Optimization: Automated bidding doesn't eliminate the need for strategy. Someone still needs to determine where automation makes sense, what signals Google should optimize toward and when changes to budgets or bid strategies are justified.
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Ongoing Optimization: Google Ads is constantly changing. I monitor performance, test changes and determine which opportunities are worth pursuing, while avoiding changes that could disrupt campaigns without a clear benefit.
What Makes a Google Ads Professional Different?
There's no shortage of people calling themselves Google Ads professionals, experts and consultants. What matters is how deeply they understand the platform and how that knowledge translates into better decisions for your account.
As a founding member of Google's original Ads optimization team, I worked with the platform at a time when many of today's automated tools and features didn't exist yet. That experience gave me a firsthand understanding of how Google Ads works and, just as importantly, how to think about optimization.
Today, automation handles more of the mechanics of Google Ads. But automation doesn't replace strategy. Someone still needs to decide what to test, what to change, what to leave alone and which signals matter. That's where experience makes a difference.
“Kristina is truly a pro! She has managed our PPC/AdWords for over 4 years ensuring our Google Grant is maximized every month. Kristina is proactive and diligent, making certain our ads exceed performance benchmarks and is always quick to resolve any potential hiccups. She knows Google innately and translates her expansive knowledge in a way that is easy to understand. Kristina has completely transformed our PPC strategy, enabling us to boast impressive numbers and reach more women in need."
Jennifer, Sr. Director of Marketing - National Breast Cancer Foundation, Inc.
Google Ads Professional, Expert or Consultant: What's the Difference?
You may see several terms used to describe someone who manages Google Ads: Google Ads professional, Google Ads expert, or Google Ads consultant. While the terms are often used interchangeably, the services behind them can be quite different. My work can encompass all of these areas, depending on what your business needs: strategic consulting, account audits, campaign management and ongoing Google Ads optimization.
Google Ads Professional
Typically manages and optimizes Google Ads campaigns using platform knowledge and hands-on experience.
Google Ads Expert
Brings a deeper level of experience and strategic knowledge to campaign optimization and account decisions.
Google Ads Consultant
Provides audits, recommendations and guidance without necessarily managing the account on an ongoing basis.