Independent. Ex-Google (since 2002). Based in SF, available for in-person meetings. I help Bay Area companies stop wasting paid search and AI spend and start scaling profitably.
Independent. Ex-Google (since 2002). Based in SF, available for in-person meetings. I help Bay Area companies stop wasting paid search and AI spend and start scaling profitably.
Independent. Ex-Google (since 2002). Based in SF, available for in-person meetings. I help Bay Area companies stop wasting paid search and AI spend and start scaling profitably.
San Francisco Google Ads Consultant
Independent. Ex-Google (since 2002). Based in SF, available for in-person meetings. I help Bay Area companies stop wasting paid search and AI spend and start scaling profitably.
✓ Ex-Googler, since 2002
✓ Month-to-month, no contracts
✓ Founder-led, not an agency
✓ SF-based, Pacific Time
Who I Work with in the Bay Area
If you're spending at least $5,000/month on Google Ads and you're frustrated with what you're getting back, we should talk. The SF client mix tends to fall into a few buckets:
About Kristina
I joined Google in 2002, when AdWords was in its infancy and there were maybe 200 employees on the ads side. I was part of the team that worked directly with top-spend advertisers to make Google Ads profitable for them, back when most of the platform was still being built. After Google, I went independent. The last 20+ years have been spent inside Google Ads accounts across nearly every B2B and B2C vertical. To better support my clients and align cross-platform strategies, I also manage Microsoft Ads and the newly launched ChatGPT Ads.
Why Hire a Google Ads Consultant Based in San Francisco
You're not paying for an account manager three time zones away. I live in SF and work on Pacific Time, which means calls without zone juggling, and in-person meetings when needed in Hayes Valley, FiDi, SoMa, or wherever your office is.
For Bay Area teams that move fast, that proximity matters more than it sounds:
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Real Pacific Time availability — your 4pm call isn't my 7pm
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Quarterly in-person reviews if you want them — I'll come to your office
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Local context — I know the Bay Area tech market, what your competitors are doing, and how SF talent dynamics affect what your account needs from outside support
Not based in SF? See my general Google Ads consulting page — most of my clients are remote.
Bay Area Client Case Study
Helped a B2B SaaS company cut CPA 68% in 30 days.
Our Services
1
Free 30-min Strategy Call
I look at your account, ask what's working and what isn't, and tell you whether I think I can help.
2
Account Audit
Deep dive on budgets, structure, spend, search terms, conversion tracking, and your bid strategies.
3
Prioritized Roadmap
What I'd change in week 1, month 1, and month 2–3. Prioritized based on your account audit.
5
Status Calls
Regular check-ins to review performance and changes to your priorities.
4
Execution
Implementation of strategies discovered in the audit.
6
Quarterly Review
In person if you're in SF and want to.