Three months ago, we began testing ChatGPT Ads with a number of clients. Since then, the platform has evolved rapidly, with new campaign building tools, metrics, bidding options, and conversion-focused features. We've rebuilt campaigns multiple times as new features have been released and are seeing conversions. If you've read our previous articles on how to set up ChatGPT Ads and our initial impressions of the platform, this is the next update in our series, with new insigh

Last updated October 2026. As OpenAI continues expanding its advertising platform, many marketers are wondering: Are ChatGPT Ads worth testing? Over the past several months, we've been running ChatGPT Ads across multiple client accounts spanning e-commerce, hospitality, entertainment, home goods, and professional services. While the platform is still evolving, our testing has revealed both opportunities and limitations that advertisers should be aware of. Below is an example

OpenAI just opened ChatGPT ads to all businesses. We break down how the platform works, what makes it different from Google and Meta, and how to get started.