✅ 20+ Years of PPC Experience 🏆 Certified Google Partner 💼 Worked at Google 📈 Proven Client Results 🌎 Serving US & Canada
PPC Strategies Built to Drive Growth
Your Google Ads strategy should be built around your unique business needs and priorities. With over 20 years of experience, including building the original Google Ads optimization team, I provide tailored, data-driven PPC services designed to grow your business.
Google & Microsoft Ads Strategy
Custom campaign structures, ad group targeting, and keyword strategies designed for maximum reach and relevancy.
Performance Max Campaigns
Harness the power of Google’s AI to deliver omnichannel advertising across Search, Display, YouTube, and more with PMax campaigns.
YouTube Ads
Leverage YouTube’s vast reach and advanced targeting to build brand awareness, drive traffic, and boost conversions.
Display, Remarketing & Analytics
Build brand awareness and capture high-intent visitors with display campaigns, remarketing, and conversion tracking.
Show Up in AI Search
Search is changing. Make sure your business shows up in ChatGPT ads, ads in AI Overviews, and beyond traditional results.
Are Your Google Ads Working Against You?
Most businesses struggle with the same handful of Google Ads problems, and they all lead to the same outcome: wasted spend and underwhelming results. If this sounds familiar, we’re ready to help:
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These aren’t problems you solve by spending more. You solve them with better strategy, tighter targeting, and ongoing optimization from someone who understands how Google Ads works.
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You’re spending money but not seeing leads. Your ads get clicks, but those clicks don’t convert. Often, this comes down to poor audience targeting, weak landing pages, or campaigns that aren’t aligned with actual buying intent.
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Your cost-per-click keeps climbing. You’re paying more for the same results, or paying more for fewer conversions. This usually signals Quality Score issues, inefficient bidding strategies, or campaigns that haven’t been optimized for Google’s evolving algorithms.
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You don’t know what’s working. Your Google Ads dashboard is full of numbers, but you can’t tell which campaigns are driving revenue and which are bleeding budget. Without proper conversion tracking and attribution, you’re flying blind.
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You’ve tried managing it yourself, but it’s overwhelming. Google Ads has gotten more complex. Between Performance Max, Smart Bidding, Responsive Search Ads, and constant platform updates, keeping up takes time and requires specialized expertise.
Google Ads Expertise, From Someone Who Helped Build the Playbook
Most Google Ads consultants learned by managing campaigns. We learned by building the system itself, and then scaled a business helping hundreds of clients across the U.S. and Canada to improve ROI, reduce ad waste, and unlock scalable growth through pay-per-click advertising. We spent years inside Google, developing the optimization strategies that became industry standards. We know how the platform prioritizes Quality Score, how bidding algorithms make decisions, and what signals move your ads up in the auction.
When you work with us, you’re getting a team that not only follows best practices, but that helped write them.
Meet Kristina Cutura
Former Googler, Proven Growth Partner
I started my career at Google in 2002, initially reviewing ads and keywords for policy compliance. Within months, I was training new reps on Google Ads policies, and soon moved into high-touch customer service, helping clients troubleshoot complex account issues.
Around that time, I joined two colleagues who were forming Google’s first optimization team—a function that didn’t even exist yet. We recognized that many high-spend accounts were underperforming and began providing hands-on optimization services to Google’s largest clients. As Google Ads evolved, we developed and tested strategies that became industry standards, many of which are still widely used by PPC experts today.
That foundation gave me an insider’s perspective on how Google Ads works, how the algorithm prioritizes campaigns, and what moves the needle for performance. Today, I bring that same strategic approach to businesses of all sizes, helping them get more from their advertising. I published a book that provides practical, step-by-step guidance on Google Ads and have supported hundreds of clients in a wide range of industries to me their advertising goals.
