Boost Your Google Ads Efficiency with This Script

Streamline Your Weekly Check-Ins

Managing Google Ads can be time-consuming. The weekly check-in often feels like a chore. However, with the right tools, you can simplify this process. This script is designed to Boost Your Google Ads Efficiency with This Scriptautomate the tedious tasks associated with Google Ads management.

What the Google Ads Script Does

This Google Ads Script runs directly inside your Google Ads account. It pulls the last 7 days of data and emails you a full health brief every week. Here’s what it covers:

• Account Snapshot with Week-Over-Week Comparison:

- Spend

- Conversions

- Conversion Value

- ROAS (Value/Cost)

- CPA

- CVR

- CTR

- CPC

All these metrics are compared to the prior 7-day period, allowing you to spot trends quickly.

• Budget Pacing:

The script checks every active campaign against its 7-day budget. It flags anything that is overpacing, underpacing, or limited by budget.

• Ad Disapprovals:

Any enabled ad that is not serving due to a policy issue gets flagged immediately. This feature has saved me more than once.

• Device Performance Outliers:

If mobile or desktop is converting significantly better or worse than your account average, you will know.

• Ad Group Outliers:

Ad groups spending above a set threshold with low CVR, high CPA, or zero conversions get surfaced.

• Wasteful Search Terms:

Any search term that has spent over a configurable threshold with zero conversions gets listed. This allows you to consider adding it as a negative.

• Network Settings Audit:

A quick view of which campaigns are opted into Search Partners or Display Network, in case something was accidentally opted in.

• Geographic Spend:

Flags any spend outside your target countries. This is helpful if you have a tight geographic focus.

Everything lands in a clean HTML email with color-coded flags. You can scan it in under two minutes.

How to Set It Up

Setting up the script is straightforward. Follow these steps:

1. In your Google Ads account, go to Tools > Bulk Actions > Scripts.

2. Click the + button to create a new script.

3. Paste in the full script (link below).

4. Update the CONFIG section at the top with your email address(es), spend thresholds, and target countries.

5. Authorize the script and run it once manually to test.

6. Set it to run on a weekly schedule.

   
   

The only part you need to touch is the CONFIG block at the very top. Here is what it looks like:

Everything else runs on its own. You do not need to touch anything below the CONFIG block. Get the full script on GitHub Gist →

Here is a preview of what the email looks like:

Why Automation Matters

Automation is key in today’s fast-paced digital landscape. By using this script, you can focus on strategy rather than getting bogged down in routine tasks. This not only saves you time but also enhances your ability to make informed decisions quickly.

Final Thoughts

If you run Google Ads for clients or your own business and you are doing this check manually every week, this script will save you time. Set it once, let it run on a schedule, and receive a clean brief in your inbox every Monday morning instead of spending an hour pulling data.

If you need help setting this up, interpreting what the brief is telling you, or just want a second set of eyes on your account, that is exactly what I do. Get in touch and we can go from there.

With this script, you can ensure that your Google Ads campaigns are always optimized for success. Don’t let manual checks slow you down—embrace automation and watch your performance soar!