PMax can take over searches your Search and brand campaigns already win. Here's how Google picks which campaign serves, the 3 reports to check, and how to fix it.

Q4 is the biggest window of the year for most of our clients, and this year it requires extra monitoring. Google's August 17 change to Target CPA and Target ROAS bidding means the old "set it and let Google find the cheapest conversions" approach is not going to cut it. Bid targets need real attention this season. Below is the holiday PPC checklist we are running across our own client accounts this year, from early September planning through the January reset. We are sharing

As Google continues to evolve AI-driven tools in Google Ads, a new “Apply Theme to Asset Group” feature has popped up in advertiser Performance Max accounts. The feature allows you to copy an existing asset group to quickly create seasonal, holiday, or stylistic variations of existing ads. In this blog, we explain how the new feature works and show you how to try it out. What Is the Benefit of Using Asset Group Themes? The new asset group theming feature allows you to quickly

Standard Shopping or Performance Max? An ex-Google consultant breaks down when each one wins, when to switch, and how to run both without overlap.

Performance Max vs Search campaigns: a google ads consultant explains where each wins, where it loses, and how to combine them for better results.

Are your PMax ads showing on irrelevant sites like games and apps? Learn how to identify wasted spend and improve your campaign performance.