As AI-driven tools change the way people search for information, conversational queries are becoming increasingly relevant to the PPC keyword strategy. Using data from our accounts, we find that while longer keywords continue to account for less overall search volume, they convert better and at an increasingly higher rate, and should therefore be an important part of your keyword approach in a rapidly changing, AI-driven PPC landscape. In this article, we discuss the trends a

A quick look at 10 key Google Ads AI features advertisers should know about in 2026.AI-powered campaign analysis.

As AI transforms the industry, creating both pressure and opportunity, we’re being increasingly asked by clients and other practitioners: Has AI improved your campaigns and performance, or has it created more work? What's changed? We’ve been using AI for about two years across client accounts for a range of tasks, from reporting, to research, and ad creative. AI has also become increasingly embedded within Google Ads itself, through automated bidding, Performance Max, automat

Three months ago, we began testing ChatGPT Ads with a number of clients. Since then, the platform has evolved rapidly, with new campaign building tools, metrics, bidding options, and conversion-focused features. We've rebuilt campaigns multiple times as new features have been released and are seeing conversions. If you've read our previous articles on how to set up ChatGPT Ads and our initial impressions of the platform, this is the next update in our series, with new insigh

Last updated October 2026. As OpenAI continues expanding its advertising platform, many marketers are wondering: Are ChatGPT Ads worth testing? Over the past several months, we've been running ChatGPT Ads across multiple client accounts spanning e-commerce, hospitality, entertainment, home goods, and professional services. While the platform is still evolving, our testing has revealed both opportunities and limitations that advertisers should be aware of. Below is an example

As Google pushes further into AI-driven search, AI Max is one of its newer AI-driven features available to advertisers. As it pops up in your account as an option, you may wonder: is AI Max worth a try? As Google Ads consultants, we’ve been testing AI Max since its introduction and are seeing improvements in performance compared to last year when Google first introduced it. It is becoming increasingly useful as Google expands ads in AI Overviews as it can help your campaigns

Setting up a ChatGPT ads campaign represents a major shift for medium-sized ecommerce and lead-gen businesses; instead of traditional keyword bidding, you provide "context hints" to guide the AI toward relevant user discussions. From account verification to crafting visual creatives for the chat flow, we are excited to help you navigate this setup process and integrate AI-native discovery into your PPC Management and Optimization strategy.

OpenAI just opened ChatGPT ads to all businesses. We break down how the platform works, what makes it different from Google and Meta, and how to get started.

If you've been running Google Ads, you've probably noticed something new at the top of search results: AI Overviews. These are the AI-generated summaries Google has been showing before the traditional search results. While initially ad-free, ads are increasingly starting to appear inside, above, or below AI overviews as well as within AI mode answers, like in the image below. While this is a new and quickly evolving space, there are already few things you can do to get your a